How organisations use their data assets can determine how efficient and profitable they are. A proven Product Information Management (PIM) platform can realise the value data offers to the business.

Most manufacturers produce and store product-related information. Maintaining it, linking it to marketing initiatives and giving customers access to the data they need is sometimes made harder than it should be. The true worth of their golden data is not realised.

The Epitomy Platform addresses the core issues that hamper efficient data utilisation. Our solutions solve data management conundrums, facilitate the integration of previously isolated systems, and open up e-commerce options.

Talk of Industry 4.0, or what some describe as the next generation of technology for manufacturers, is intimidating to some organisations. Many are still trying to get to grips with digital as a concept. Now is the time to treat the company’s data as something to be treasured.

That’s where we believe we can help; ensuring longevity in a tough global marketplace for those willing to exploit their product information.

Data is gold… really?

Who first coined the phrase “data is the new gold” is unclear, but numerous sources have likened the value of data to many of the traditionally trustworthy and consistently valuable commodities.

Isn’t calling it gold a bit corny? Maybe, but if you compare it to paper-based currencies like the pound and dollar, crypto currencies like Bitcoin, or bricks and mortar housing stock, suddenly the enduring stability of gold seems very attractive.

Data is gold. It’s often held deep inside company vaults, silos, locked away, hard to access, gathering dust and unused. Unlike gold, however, those data assets often have a shelf life. They need to be put to work, presented to customers and allowed to appreciate.

That’s why organisations must act. They must allow data to shine so that it continues to add value throughout the organisation. Only when each element of planning, production and supply chain has access to this rich information can ultimate returns be achieved.

Putting manufacturing data to work

No company should have to drag its data kicking and screaming into the digital age. Accessing it should be simple. That “gold” data shouldn’t have to be mined either. It should be easily visible to the right people, when they need it. That builds trust, encourages return visits and increases sales.

Our solutions are designed to resolve problems associated with complex product data. We help manufacturers of garden machinery, automotive components and commercial vehicles. They all share a common interest: to utilise CAD models, parts, Bills of Material, design specifications and image data quickly and efficiently such that quality information is available to internal teams and multi-channel distribution operations.

PIM makes it possible to gather and analyse data  — unlocking new insights and presenting fresh manufacturing opportunities. Analogue snapshots in time become blocks of digital data that can be used again and again.

Keeping pace with the digital game

PIM should be part of your overall strategy to attract new customers. It’s not simply a tool to house and organise your data. By harvesting new information from customer clicks on your website you will be better equipped to predict market trends and gauge exactly what your existing and potential buyers are looking for.

The benefits of a comprehensive PIM solution should be felt throughout your organisation. It should influence new product concepts and assist designers tasked with updating parts and assemblies. It should also equip marketers with insightful nuggets of information that have been captured and held within your company data streams.

PIM gets your data working while you concentrate on manufacturing. The ongoing digital flow is then a two-way arrangement. Customer feedback reaches your development team directly so they respond to emerging trends; your innovations go to market quicker to help the organisation maximise profits.

There is no pot of gold at the end of the rainbow. There is certainly no time for daydreaming. As the sales cycle spins ever faster, manufacturers must invest in their rich and plentiful data to stay lean and keep ahead of the field.